The Product Life Cycle of BMW Brands Essay Example | Topics and Well Written Essays - 750 words

The Product Life Cycle of BMW Brands - Essay Example In this case, new features that would characterize the development of existing products would be introduced in between the stages that would keep on revitalizing the product. As explained in detail below, this strategy is highly recommended as it has a lot of benefits and advantages over other competitors. models over time such that the whole model range is not changed but only changing another model range. Basically, it strives to keep its products in the introduction and growth stages by introducing new models in each of its product lines as well as continually improving its existing products. This strategy is advantageous in that the organization is able to realize its profits every time as a business would be growing every time by way of introducing a range of other models. It can be noted that the product lifecycle shown of other automobile manufactures contrasts drastically with that of BMW. These manufacturers would introduce a model then leave it unchanged over a long period of time until the sales begin to show a decline after reaching the maturity stage which is the peak occasion of sales of a product it can reach before they begin to decline. The product life cycles of other manufactures differ from BMW in that there are mainly characterized by four stages which are introduction, growth, maturity and decline. Indeed, BMW’s product lifecycle is constantly growing by virtue of introducing new models in its product lines. However, the main similarity between these product life cycles is that both of them have a similar introduction and growth stages. The introductory phases are concerned with brand establishment with the main aim of encouraging the use of the product by emphasizing its unique attributes. Both stages show an upward trend in sales of their products. Basically, a marketing strategy is defined as the means by which marketing objectives will be achieved. It encompasses the instruments used in marketing which involve planning, organizing, leading and controlling. The most important part of the marketing strategy is the implementation part. Â  

What is Art Essay Example | Topics and Well Written Essays - 500 words

What is Art - Essay Example Art is something that looks attractive, fascinating or thrilling. These characteristics make art interesting hence becoming the best way for conveying messages, since people will tend to pay attention to things that will make them relax their minds. Art depends mainly on the use of illustrations to express ideas. The artist ensures that the viewer understands the message by simply looking at the illustration. The brain of the viewer is set to cope with the mood portrayed by the art. It may be an image portraying a holy place, a dirge which is a sign of sorrow or a painting to portray cheerful events. According to Bart Rosier, â€Å"Art is a historical blueprint of human vision and imagination.† Art is an imaginative attempt which integrates many characteristics of the human being. It is a sign of intelligence and the ability to combine several resources to come up with a resourceful image which is intended to be educative, informative and forewarning of impending dangers. Art is used to express differences in various cultures of the world, and the changes that occur with time. Art is mostly a symbol of its cultural setting hence there is immense effect of culture established in the art environment. According to Megan Backhouse, â€Å"There are many different definitions that explain art to be a study, practice and or observation whether it be in relation to scientific arts or the art of thinking.† Many artists use it as a means to present people with a design in relation to the prevailing circumstances, which may possibly not be clear if it was only said without art. Art connects the artistic mind and the minds of the viewer. It therefore deliberately generates poignant communication between the artiste and the spectators. Art has various definitions. These mainly depend on the circumstances for which art is intended to portray specific information. Art is an external way of putting in to view an artist’s